Definition: When a face starts to no sell their opponent's offense after they have been beaten up. This practice is named after Hulk Hogan.
Examples:
Hulk Hogan would Hulk Up by shaking violently when he was getting hit.
By Eric Cohen, About.com
Strike out the competition with these step-by-step pictorials. More >
Learning Pilates fundamentals can help you get the most out of your exercise regime. More >
©2009 About.com, a part of The New York Times Company.
All rights reserved.