In 2009, the WWE renamed several of their PPV events to coincide with a theme. Bragging Rights replaced Cyber Sunday on the WWE calendar. The theme of this event is the battle for Bragging Rights between the RAW and SmackDown brands. Coincidentally, this October event coincided with the release of the video game series WWE SmackDown vs. RAW. The concept and event were dropped from the WWE calendar after two years.
Title Changes
'09: WWE Championship - John Cena beat Randy Orton 6-5 in an Anything Goes Iron Man Match
'10: WWE Tag Team Championship - John Cena & David Otunga beat Cody Rhodes & Drew McIntyre
Bragging Rights 2009 – Mellon Arena; Pittsburgh, PA 10/25/09
- Non-title: US Champion The Miz beat Intercontinental Champion John Morrison
- SmackDown Divas (Michelle McCool, Beth Phoenix, & Natalya) beat RAW Divas (Kelly Kelly, Melina, & Gail Kim)
- World Heavyweight Championship: Champion Undertaker beat Batista, CM Punk, and Rey Mysterio
- Team SmackDown (Chris Jericho, Kane, Matt Hardy, Finlay, R-Truth, David Hart Smith, & Tyson Kidd) beat Team RAW (Triple H, Shawn Michaels, Big Show, Kofi Kingston, Cody Rhodes, Jack Swagger, & Mark Henry)
- Anything Goes 60-Minute Iron Man Match for the WWE Championship: John Cena beat Randy Orton 6-5 to win the title
Bragging Rights 2010 – Target Center; Minneapolis, MN 10/24/10
- Non-title: US Champion Daniel Bryan beat Intercontinental Champion Dolph Ziggler
- WWE Tag Team Championship: John Cena and David Otunga won the titles from Cody Rhodes and Drew McIntyre
- Ted DiBiase beat Goldust
- Divas Championship: Co-champion Layla beat Natalya
- Buried Alive Match for the World Heavyweight Championship: Champion Kane beat the Undertaker
- Elimination Match: Team SmackDown (Big Show, Edge, Rey Mysterio, Alberto Del Rio, Jack Swagger, Kofi Kingston & Tyler Reks) beat Team RAW (The Miz, CM Punk, John Morrison, Sheamus, Santino Marella, R-Truth, & Ezekiel Jackson)
- WWE Championship: Wade Barrett beat Champion Randy Orton by DQ
