Why is WWE going after the youth market?
Since the NFL and MLB seem intent on destroying the ability for the average family to see a live sporting event, professional wrestling presents an opportunity to get those family dollars that the other sports have given up on. In addition to getting those family dollars now, WWE is also getting the opportunity to capture the young fans now and hopefully be able to convert them to life-long fans.
How do these moves impact adult fans?
WWE programming has been tamed down in recent months to the point where all their television shows are now rated TV-PG. The most dramatic effect of this change has been in the use of blood during their shows. The most notable example of this change was during the Hell in a Cell Match between Undertaker and Edge at SummerSlam. Normally, the Hell in a Cell leads to one of the bloodiest match of the year. This year's match was notable for the lack of blood.
Does a tamer program help the WWE?
While some fans in the US will be angry about this, a tamer program helps the company in their overseas markets. Since the company is broadcast in so many different countries that have different rules, what is acceptable for a US broadcast could be troublesome in some foreign markets. This led to WWE programming being edited in several International markets to appease censors. This change in programming should alleviate some of those issues.
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