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Eric Cohen

WWE Launches Kids Magazine

By April 15, 2008

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The WWE has just launched a magazine geared towards children. I'm actually surprised that the WWE hasn't done something like this many years ago. Since the '80s, children have been a key demographic for the company.

Why this magazine makes sense?
The WWE knocked all their competition out of business in the '80s in part due to their catering towards children. By creating toys and a cartoon series, the WWE shed the old image of wrasslin' as taking place in a smoke-filled room and made it an event for the whole family. Since the Attitude era of the late '90s, the WWE has pretty much abandoned catering their program towards the viewing habits of children by getting rid of their Saturday morning syndicated shows and featuring an edgier product. By creating this magazine, they have created an access point for their product to the next generation of wrestling fans.

Potential pitfalls for this magazine
I see two potential pitfalls for this magazine. From the outside, there are many groups that think that there was no sex, drugs, or violence in society before pro wrestling was thrust upon the youth of America. For these people, this magazine is a great way for them to vilify the WWE for marketing a product they deem harmful to children. I guarantee you that the next time a famous wrestler does something wrong or a ludicrous University study is published, someone will make mention of this magazine.

The other major problem that can happen is if this magazine becomes a success and the WWE decides to add more child-like elements to their programming. By gearing their product towards children, the WWE almost went out of business a decade ago. When you try to introduce child-like elements to a show featuring a huge segment of adults in the audience, the fans have shown an unwillingness to accept these characters. Hopefully, the WWE will keep the features of this magazine to the pages and not try to recreate them on an episode of Monday Night RAW.

Photo: 2008 World Wrestling Entertainment, Inc. All Rights Reserved.


April 17, 2008 at 11:22 am
(1) Sperry2885 says:

I think this magazine is a great idea. The reason why John Cena is so big is because of the kids buying his merchandise and buying into his image. This magazine is just an extension of that appeal. I also agree that it shouldn’t have an impact on the regular programming. That would be a horrible idea. I think, if promoted well, this magazine should be a huge success.

February 24, 2009 at 5:52 pm
(2) KHop says:

I ordered a subscription for my nephew… paid the money, and the magazine never showed up!! If anyone knows how I can get ahold of the magazine can they contact me at [edit]*****[/edit] subject WWE KIDS MAG

February 24, 2009 at 7:15 pm
(3) Eric says:


I would call this phone number: (866) WWE-MAGS


December 12, 2009 at 7:06 am
(4) Kelly says:

A friend ordered this magazine as a gift for my son’s birthday in early October. It hasn’t showed up yet

July 16, 2010 at 5:41 pm
(5) Retina Hooks says:

I ordered a WWE kids Magazine subscription for my son and never got it. There was no phone number to call and complain. I found another person on this site with the same complaint. I called the number and customer services was able to help me. If it wasn’t for this site, I would not have been able to contact customer service. WWE kids Magazine should at least put their phone number, website, and/or email on their correspondence.

August 13, 2012 at 1:02 pm
(6) AK says:

Thank you!! My son has been bugging me on when his magazine was coming. I told the company to put the phone number on their website. Isn’t this something that should already be done automatically??

September 9, 2013 at 12:34 pm
(7) Connie says:

I ordered a this magazine for my grandson a couple of months ago and he has not received it as yet. He is a very big fan of the WWE. I tried calling the number below and was given a message that the number has been disconnected. Does anyone know how I can reach the magazine subscription department? Thank you.

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