For those wondering, World Wrestling Entertainment has a relationship with NASCAR. They are a minor sponsor of Jeremy Mayfield's #36 car. The major sponsor of that car is 360 OTC, the company that was also the sponsor of WrestleMania 23. The WWE logo can be found on the side of the car after the rear windows and on right side of Jeremy's jacket.
As far as John Cena goes, this is his second reality TV show. Prior to entering the WWE, he was a part of a rigged reality TV show called Manhunt.
I have one nightmare about this series. As wrestling fans know, after he appeared in The Marine, his gimmick changed to reflect the movie. I just hope that he doesn't undergo a similar NASCAR makeover. Back in 1994, there was a wrestler whose gimmick was that he was a former race car driver. That former driver, "Sparky" Thurman Plugg drove right into the winner's circle of Wrestlecrap (a website dedicated to the worst ideas in the history of wrestling). Amazingly, Sparky is still in the WWE. However, now he is known as Hardcore Holly.
Photo: (c) 2007 World Wrestling Entertainment, Inc. All rights reserved. John can be seen every Monday night on the USA Network show Monday Night RAW.